Tag Archives: Simca

Do You Like Our Calender ? – GALPOT Automobilia

A couple of weeks ago I had a bit of a clear out whilst reorganising my library and the time has come to dispose of a number of items which may be of interest through my lightpress account on e-bay.

FIAT 125 'Special', Advertisement, Connaissance des arts

First up from this weeks advertisements taken from Connaissance des arts is this 1969 FIAT 125 “Special” ad. The FIAT 125 was launched in 1967, the following year a 100hp 5 speed Special was added to the range. Note some of the styling features were to be found on the smaller FIAT 124 based Zhiguli 2106. Note the influential grey shades of Claude Monet’s Waterloo Bridge in the fog paintings in the photography.

Mercedes Benz W108, Advertisement, Connaissance des arts

The Mercedes Benz advertisement above features a Mercedes Benz W108 with twinned yellow headlights as were mandatory in France until 1993. The strap line approximately translates as “Your first Mercedes dice this year … WHY not!”.

Renault 16, Advertisement, Connaissance des arts

Car adverts which appeal to the allure of the open road are always a hit, when I was travelling the controlled access highways or Autoroutes in France the ads actually lived up to the hype. Above a Renault 16 glides across a yet to be identified landscape in an undated ad from 1968 or later. The strap line approximately translates as “The smooth strength (of) the Renault 16 is more durable”

Rover 2000, Advertisement, Connaissance des arts

The copy of in the April 1965 Rover 2000 ad above makes mention of Rovers class winning performance in the 1965 Monte Carlo rally but makes no mention of Roger Clark the driver much less Jim Porter the co driver. The 104hp single carb Rover 2000 was not joined by the 124hp twin carb Rover 2000TC until 1966. The best I could manage with the translation of the strap line is the slightly surreal “Do you like our calender?” If you know better please do not hesitate to put me out of my surreal misery using the comments box below.

Simca 1501 "Special", Advertisement, Connaissance des arts

Finally another ad featuring low light boosted by artificial light, this Simca 1501 Special ad by the Havas Conceil agency dates from January 1969. The strap line approximately translates as “Simca 1501 Special, the for built for the Le Mans 24 hours (race) daily”

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Swedish Daihatsu ? – GALPOT Automobilia

A couple of weeks ago I had a bit of a clear out whilst reorganising my library and the time has come to dispose of a number of items which may be of interest through my lightpress account on e-bay.

ALFA Romeo 1300 GT Z, Advertisement, Connaissance des arts

Among the ads from the French Connaissance des arts I’ve posted this week is this Alitalia airlines ad featuring an ALFA Romeo 1300 GT Z and a Rolls Royce Conway Turbofan engine of the type used to power the Alitalia McDonnell Douglas DC8. While my folks were living in Africa I spent many hours traveling back and forth to school in England on Alitalia DC8’s. Confusingly the strap line for the ad reads “Team Alitalia: Alfa Romeo, Pratt & Whitney and Rolls Royce” making reference to both jet engine manufacturers used to power Alitalia aircraft.

MATRA 530 LX, Advertisement, Connaissance des arts

The MATRA M530 was desined by Philippe Guédon 1965 to replace the René Bonnet designed MATRA Djet. Named after the MATRA 530R air to air missile and launched in 1967 with a Ford Taunus V4 the M530 was given a mild facelift by Michelotti in 1970 and called the MATRA 530 LX.

Saab 99, Advertisement, Connaissance des arts

Looking for information about the SAAB 99 I was fascinated to discover that an early prototype of the model had a “daihatsu” badge on the bonnet/hood in an effort to disguise the true identity of the car from prying journalists. The strap line on this ad reads “Saab 99: You do not know this car, but you already know his name”

Rover 3500S, Advertisement, Connaissance des arts

Finally in 1971 Rover introduced a four speed manual gearbox option for the hitherto automatic transmission only Rover 3500, all vehicles with this option are known as Rover 3500 S models, with the S denoting “Synchromesh”. The strap line for the ad reads “We would never have dared to say it ourselves” before going on to quote Jean Bernardet presumably from an article that appeared in L’Equipe on the model.

Thanks for joining me on this “Swedish Daihatsu ?” edition of “Gettin’ a li’l psycho on tyres”, I hope you will join me again tomorrow. Don’t forget to come back now !

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La Gloire de Legardére – Matra Simca MS 670

Aerospace company Matra became involved in the motor industry when it started manufacturing fiber glass bodies for René Bonnet’s mid engined Djet sports cars in 1962. In 1965 after Bonnet ran into financial difficulties, as a consequence of it’s racing activities, Matra took over Bonnets manufacturing operations putting Jean-Luc Legardére in charge.

Like Bonnet Legardére saw the sense in promoting the company through motor racing and over a period of several years the company produced winning designs for various open wheel and sportscar series including the 1969 Ford Cosworth powered Matra MS80 which won the World Drivers and Constructors Championships with Jackie Stewart at the wheel of the Matra International team cars run by Ken Tyrrell.

Matra Simca MS670, Goodwood Festival of Speed

Tyrrell and Stewart went their own way in 1970 with sponsors Ford and Elf while Matra’s car division was acquired by Chrysler France in December 1969 and the Matra racing cars became known as Matra Simca’s powered by 3 litre /183 cui V12 Matra motors that had been first seen in Formula One and Sports cars in 1968.

The Matra V12 powered Matra Simca MS670 cars won the Le Mans 24 hours in 1972, driven by Henri Pescarolo and Graham Hill, ’73 and ’74 with Gérard Larrousse joining Pescarolo at the wheel. For 1972 Le Mans was the sole focus of the sportscar teams activities while Ferrari missed the Le Mans 24 hours to focus on winning the 1972 World Championship for Makes. In 1973 Matra Simca withdrew from Formula One and contested and won the World Championship for Makes with the upgraded MS670B beating strong competition from the Ferrari 312 P, a car that had also unsuccessfully appeared at Le Mans.

Matra Simca MS670, Goodwood Festival of Speed

Thanks in part to Niki Lauda persuading Enzo Ferrari to focus on winning the Formula One championships for the 1974 season Matra Simca easily won both the Le Mans 24 hours and the World Championship for makes in 1974 with it’s further upgraded MS670C, after which the team was disbanded although Matra V12 motors were supplied to Shadow for a limited program in 1975 and to Ligier for full programmes from 1976 to 1978 and again from 1981 to 1982 .

I’m not sure of the exact identity of today’s featured car it carries the MS670B body work of the 1973 Le Mans winning entry driven by Pescarolo/Larrouse, that car chassis #MS670B-02 belonged to Matra driver Jean-Pierre Beltoise until it was sold at auction for over a million dollars in 2005 carrying 1974 MS670C bodywork. It has been documented that the 1972 Le Mans winning chassis MS670 – 01 driven by Pescarolo/Hill was fitted with the 1973 Le Mans wining MS670B body work when it was seen at the Lohéac Museum halfway between Brest and Le Mans.

If you know the identity of this car seen at Goodwood last year with Omni Ventures listed as the owners please do not hesitate to chime in below.

Thanks for joining me on this “La Gloire de Legardére” edition of “Gettin’ a li’l psycho on tyres”, I hope you will join me again tomorrow. Don’t forget to come back now !

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