Tag Archives: Mark II

Rolls Royce Grill On A Thunderbird – Lincoln Continental Mark III

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After coming a cropper and loosing US$1000 on each of the 3000 odd ultra luxurious ’56 and ’57 Continental Mark II’s the Continental name reverted to model name under the Lincoln brand and it was not until 1969 that the Lincoln Continental Mark III would see the light of day, although there had been a 1959 Continental III that retrospectively became known as the Lincoln Continental Mark III just to confuse the issue.

Lincoln Continental Mark III

When the 1967 fifth generation Ford Thunderbird started under performing in the market place Ford President Lee Iacocca decided the best way to recoup the companies investment was to use to use the 4 door Thunderbird’s floor plan for the new Lincoln Mark III. Allegedly Iacocca instructed Ford Design Vice President Gene Bordinat to ‘put a Rolls Royce grill on a Thunderbird’ in September 1965.

Lincoln Continental Mark III

The Continental Mark III’s 2 door body worked out 300 lbs / 140 kg heavier than the 4 door Thunderbird but it was powered by a larger more powerful 365 hp 7.5 litre / 460 cui V8 motor than the 345 hp available to Thunderbird owners.

Lincoln Continental Mark III

Interior trim included leather and real wood on the dash which kept the cars press rating above the nearest nylon cloth trimmed Cadillac Eldorado competitor as late as the Mark IIIs final year 1971, with a Cartier branded clock becoming standard soon after the cars launch in 1968.

Lincoln Continental Mark III

Sales of the Mark III never bettered the lesser trimmed Eldordo but were over 20,000 a year for 1969/70 they rose to a high of 27,091 in 1971 which coincidentally marked Lincoln’s Golden Jubilee Year.

Lincoln Continental Mark III

Today’s featured 1971 model belonged to my facebook acquaintance Lori Munro in the 1980’s when the photo’s were taken. Lori, who co founded Race Talk Radio, says that her Mark III “was great …. when fuel was just US$0.60 a gallon”, but decided to sell it after it had been in storage for a couple of years.

My thanks to Lori Munro for sharing her photographs and story, please drop by Race Talk Radio’s facebook page and “Like” to show your appreciation.

Thanks for joining me on this “Rolls Royce Grill On A Thunderbird” edition of “Gettin’ a li’l psycho on tyres” I hope you will join me again tomorrow. Don’t forget to come back now !

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Luxury Elegant Loss Leader – Continental Mark II

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Continental was designed to be a stand alone luxury and elegance brand from Lincoln to compete with GM’s Cadillac and Chrysler’s Imperial Brands that would build on the success of the 1940’s Lincoln Continental.

Continental Mark II, Desert Classic C d'E, Palm Springs

Having considered and rejected the idea of employing an outside team to design such an important vehicle Ford designated a team from it’s own special products division comprising chief stylist John Reinhart, chief body engineer Gordon Buehrig assisted by Robert McGuffery Thomas and chief engineer Harley Copp to design the Continental Mark II in late 1952.

Continental Mark II, Desert Classic C d'E, Palm Springs

Ford had hoped to build the car using unibody / monocoque construction but Copp is credited with rejecting the idea on grounds of tooling costs for what was always intended to be a low volume hand built vehicle, and so the car was built with separate chassis and body.

Continental Mark II, Desert Classic C d'E, Palm Springs

For a car that was launched in 1956 there is a remarkable absence of chrome work giving it, size not withstanding, a refined European look. Power came from a factory blueprinted (hand made from closest to specification hand picked parts), 6 litre / 368 cui Lincoln V8 that was tuned to give 300 hp.

Continental Mark II, Desert Classic C d'E, Palm Springs

The likes of Continental owners Elvis Presley, Frank Sinatra, and the Shah of Iran had only one option choice to make, wether or not to have the US$595 factory fitted air conditioning or not. Elizabeth Taylor was given a Continental Mark II by Warner Brothers that was specially painted to match the colour of her eyes.

Continental Mark II, Desert Classic C d'E, Palm Springs

Priced at US$ 10,000 in 1956 the Continental cost the same as a contemporary Rolls Royce or two Cadillacs, until the arrival of the US$ 13,074 Cadillac Eldordo Brougham in 1957. Surprisingly Ford reckoned they were loosing US$ 1,000 on each Continental Mark II built.

Continental Mark II, Desert Classic C d'E, Palm Springs

Between late 1955 and 1957 around 3000 Continental Mark IIs were built at the end of the production run the Continental brand was reabsorbed into the Lincoln brand and the name hence forth continued as a Lincoln model name.

My thanks to Geoffrey Horton for the photographs of today’s featured 1956 model seen earlier this years at the Desert Classic Concours d’Elegance at Palm Springs.

Thanks for joining me on this “Luxury Elegant Loss Leader” edition of “Gettin’ a li’l psycho on tyres” I hope you will join me again tomorrow. Don’t forget to come back now !

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