Tag Archives: Edsel

Yate Town FC Host – Bristol American Car Show

After seeing the start of the Chipping Sodbury Classic Run a couple of weeks ago, I popped along to the Bristol American Car Show at Yate Town Football Club.

Ford Edsel Station Wagon, Bristol American Car Show, Yate Town FC

A fabulous assortment of vehicles included this ’59 Ford Edsel Station Wagon which in li’l ol’ England would be difficult to fit in a standard ASDA, UK Walmart, parking space and could easily pass for a mobile home.

Kenworth W900L, Bristol American Car Show, Yate Town FC

The only thing we have ever built of comparable size to the Kenworth W900L is a military all wheel drive tracked vehicle transporter, this Kenworth could also double as a great ‘Glamper’ for a music festival like Glastonbury.

Ford Ranchero, Bristol American Car Show, Yate Town FC

The twin vertical headlight clusters, taken from the ’66 Ford Fairlane, above tell me that this is a 1967 model year Ford Ranchero.

Buick Riviera , Bristol American Car Show, Yate Town FC

Looking super fly was this 1972 Riviera by Buick.

Oldsmobile Cutlass Coupé, Bristol American Car Show, Yate FC

1970’s down sizing did little for US Automotive design as the 1980 Oldsmobile Cutlass Coupé above attests, unless like me your a fan of big bumper Volvo’s of course.

Dodge RAM 1500 Daytona, Bristol American Car Show, Yate FC

Finally above a 345hp Hemi powered 2005 Dodge RAM 1500 Daytona pickup, described by one reviewer as having plenty of Go Man Go !

Thanks for joining me on this “Yate Town FC Hosts” edition of “Gettin’ a li’l psycho on tyres”, I hope you will join me again tomorrow for Ferrari Friday. Don’t forget to come back now !

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Streamline Dream Car – Lincoln Zephyr V12

One of many WOW ! moments I had last year was at the Summer Classics meeting held at Easter Compton when I turned round and saw today’s featured 1936 Lincoln Zephyr V12 purring up the main drag carrying two adults two children and a large black and white TV all the way from Dresden, Germany.

Lincoln Zephyr V12, Summer Classics, Easter Compton

Edsel Ford is credited with conceiving the Zephyr V12 to slot in between the top of the range Lincoln K Series and top of the Ford brand V8 Deluxe.

Lincoln Zephyr V12, Summer Classics, Easter Compton

Edsels initial choice was for a design based on the Biggs Dream Car designed by Jonn Tjaarda and Howard Bonbright a rear engined concept vehicle that was first shown by Ford at the The Century of Progress Exhibition in 1933-1934

Lincoln Zephyr V12, Summer Classics, Easter Compton

High school drop out and head of Ford’s design department Eugene Turenne Gregorie is credited with turning the Biggs Dream Car concept into the finalised front engined streamline design, which must have been seen as something of a gamble in the light of the failure of the Chrysler Airflow model built between 1934 and 1937.

Lincoln Zephyr V12, Summer Classics, Easter Compton

The 110hp 75º degree V12 motor was a development of the Ford flathead V8, not related in anyway to the Lincoln K series V12 motors, top speed for the Zephyr was 90 mph.

Lincoln Zephyr V12, Summer Classics, Easter Compton

Standard on the 1936 Zephyr was the locking glove box, options included the radio and satellite navigation.

Lincoln Zephyr V12, Summer Classics, Easter Compton

During the first year of production the Zephyr V12 was available in 4 door and 2 door saloon / sedan versions.

Lincoln Zephyr V12, Summer Classics, Easter Compton

Note the bullet shaped tail light lenses which would become a notable feature along with tall tail fins on several GM products 22 years later.

Lincoln Zephyr V12, Summer Classics, Easter Compton

The Lincoln Zephyr V12 proved to be a big hit with 15,000 vehicles sold in the first year of production which accounted for 80% of all Lincoln sales in 1936, and remained in production until 1940.

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E Day – Ford Edsel

With a surplus cash from the success of the Ford Thunderbird Ford executives decided to create a new intermediate line of vehicles to compete with Oldsmobile which included a network of over 1,000 dealers through which the new brand was to be distributed. Fifty five years ago today amidst much fan fare Ford launched it’s new baby to an unsuspecting American public with much fan fare which included labeling September 4th 1957 “E Day”.

Edsel Ranger, Goodwood Revival

Fifty years after the event Time said of the Edsel “Ford’s marketing mavens had led the public to expect some plutonium-powered, pancake-making wondercar; what they got was a Mercury.” More unkindly some described the Edsel as looking like an Olds sucking a lemon.

Edsel Ranger, Goodwood Revival

To get sales of the vehicle “unlike any other car you have ever seen” underway Ford on October 13th organised a television special live from Television City in Hollywood “The Edsel Show” which combined the talents of Bing Crosby, Frank Sinatra, Louis Armstrong, and Rosemary Clooney to “pump” it’s target market. Highlights included Frank Sinatra smoking a cigarette standing next to Louis Armstrong while performing a “number”.

Edsel Ranger, Goodwood Revival

For 1958 model year the Edsel was available in four flavours Citation and Corsair based on a Mercury platform, with the smaller Pacer and Ranger based on a Ford 118 inch platform. Today’s featured base model Ranger is powered by a 5.9 litre / 361 cui 303hp FE V8 which could be ordered with Teletouch automatic transmission operated by button’s on the hub of the steering wheel.

Edsel Ranger, Goodwood Revival

Ford needed to sell 200,000 Edsels to break even on it’s $400,000,000 dollar investment in the new range, despite the second largest brand launch, exceeded only by Plymouth in 1928, to date with over 60,000 sales in the 1958 model year it quickly became apparent that the Edsel concept was struggling to fly.

Edsel Ranger, Goodwood Revival

In November 1959 with just over 120,000 models built Ford pulled the plug on the Edsel. Among the many reasons for it’s failure was a pricing policy that did not clearly fill a gap between the Ford, Mercury and Lincoln Brands, in particular the most expensive Fords being too closely priced to the cheapest Edsels. It is estimated Ford lost of the order of $350,000,000 dollars on the project.

Thanks for joining me on this “E Day” edition of Gettin’ a li’l psycho on tyres, Tuesdays regular MG blog will appear on Thursday, I hope you will join me again for a continental curiosity tomorrow. Don’t forget to come back now !

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Now It Get’s Confusing – Continental Mark V

To honour Independnce Day I have brought forward this weeks Americana blog featuring a 1978 Continental Mark V.

Continental Mark V, Brooklands Double Twelve

The Continental name has served as both a model name and separate brand division of Lincoln and Ford respectively. The first Continental branded car was the Continental Mark II produced from 1955 to 1957.

Continental Mark V, Brooklands Double Twelve

Note although the 1978 Continental Mark V carries Lincoln Cross emblems there is no other reference to Lincoln on the car and contemporary advertising referred to the car as a Continental Mark V omitting the Lincoln name which was used only in connection with the Versailles model.

Continental Mark V, Brooklands Double Twelve

Confusingly from 1968 to 1980 the Lincoln Mercury division manufactured both the Lincoln Continental and separate Continental marque Mark III, IV and V models alongside one another.

Continental Mark V, Brooklands Double Twelve

The Continental Mark V launched in 1977 was 250 lbs lighter than it’s predecessor with a 6.6 litre / 400 cui Cleveland motor as standard. The model seen here is powered by the optional 208 hp 7.5 litre / 460 cui ‘385’ big block motor manufactured in Lima Ohio, said to have recorded the worst ever fuel economy by the Environmental Protection agency, 7 mpg on the highway and 3-4 mpg in the city.

Continental Mark V, Brooklands Double Twelve

There were five special edition ’78 Continental Mark V’s the Bill Blass, Cartier, Givenchy, Pucci and Diamond Jubilee editions are all distinguishable by their cast alloy ‘turbine’ wheels and markings in the opera window’s which this model does not have. The Diamond Jubilee edition marked the 75th Anniversary of the Ford Motor Company.

Continental Mark V, Brooklands Double Twelve

An innovation for the Continental Mark V was the ‘miles to empty’ LED fuel gauge display option which calculated the number of miles to empty based on the fuel level speed and consumption rate.

Continental Mark V, Brooklands Double Twelve

The upright spare wheel in the tail of the car dates back to the 1939 Lincoln Zephyr V12 Convertible Coupé Edsel Ford has custom built for his vacations in Florida.

Continental Mark V, Brooklands Double Twelve

Depending on options and limited editions selected the Continental Mark V could cost anywhere between US $11,000 to $23,000. The ’78 Diamond Jubilee Edition was billed as the most expensive standard production American automobile available in the sales literature. For each of the three years of production an average of over 75,000 vehicles was manufactured making the Mark V the best selling cars of the Continental marque.

This particular vehicle was advertised for sale a couple of weeks ago when I took the photo’s at the recent Double Twelve meeting at Brooklands, if you are interested in purchasing it I’ll gladly pass on the telephone number that was on display, all disclaimers apply.

Thanks for joining me on this “Now It Get’s Confusing” edition of “Getting a li’l psycho on tyres” wishing all my readers across the pond a happy Independence Day. I hope you will join me again tomorrow. Don’t forget to come back now !

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Killed By A Pony – Ford Falcon Sprint V8

The stand out car in the Goodwood car park last week was this Ford Falcon Sprint V8, there is something about the unmolested patina of old racing cars I simply find irresistible, something all to easy to underestimate that speaks of both achievement and subsequent precarious survival.

Ford Falcon Sprint V8, Goodwood Revival

There are four strands to Ford Falcon history, the US built cars such as the one seen here which were in production from 1960 until 1970, the Argentinian built Falcons in production from 1962 to 1991, the Australian built Falcons which have been in production since 1960 and the US built Falcon ‘E series’ 8 seat vans built from 1961 to 1967.

Ford Falcon Sprint V8, Goodwood Revival

Allegedly Edsel Ford first came up with the Falcon name for the design of a luxury car in 1935, he felt the name did not quite fit and renamed the car Mercury which was launched as a luxury brand in 1938.

Ford Falcon Sprint V8, Goodwood Revival

The Ford Falcon was launched in 1960, like the contemporary Chevrolet Corvair, Chrysler / Plymouth Valiant, Studebaker Lark and AMC Rambler, the design evolved from market research which identified that many US families were in the market for a smaller than full size second vehicle primarily to be driven by women. The first generation Falcons were in production from 1960 -1963.

Ford Falcon Sprint V8, Goodwood Revival

The second generation Falcon was redesigned in 1964 and aimed at a more youthful market. Falcons were available in two door, 4 door, sedan, 2 door coupé like this 1964 model, 2 door convertible, 2 door coupé utility and 3 or 5 door station wagon forms.

Ford Falcon Sprint V8, Goodwood Revival

Six engine options were available from 2.4 litre / 144 cui in line sixes through to 4.9 litre / 302 cui Windsor V8’s along with 4 transmission options 2 speed (ford o matic) auto, 3 speed auto and 3 or 4 speed manual.

Ford Falcon Sprint V8, Goodwood Revival

Despite over a million sales in the first two years of the first generation Falcon, second series Falcon sales tanked thanks in no small part to another vehicle in the Ford range that was based on the second generation Falcon but aimed at an even more youthful market known as the Ford Mustang which was launched in April 1964.

Ford Falcon Sprint V8, Goodwood Revival

To try and keep sales up the Sprint V8 with 4.7 litre / 289 cui, as seen here, and later even 4.9 litre / 302 cui variations were introduced but the slightly more expensive Mustang with the same power trains was the car everyone wanted.

Ford Falcon Sprint V8, Goodwood Revival

The secrets of this particular cars past remain hidden to me for now, a signature above the lighter on the dash looks like that of two time British Saloon car champion Jack Sears. I have not been able to find any evidence Jack drove such a car after winning the 1963 British Saloon Car Championship driving a Ford Cortina GT, a Lotus Cortina and a Ford Galaxy 500.

Thanks for joining me on this Sprint V8 edition of ‘Gettin’ a lil psycho on tyres’ I hope you will join me again tomorrow. Don’t forget to come back now !

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