The Citroen DS 3 launched in 2009 is the first of the ‘Different Spirit’ range and replaces the C2 models.

It competes in the market place against the Alfa Romeo MiTo, Audi A1 and MINi.

Top of the range DS 3’s have 150 hp capable of 0-62.5 in 7.3 seconds with a top speed of 133 mph and 155 g/km CO 2 emissions.

It is award time of the year and this applies as much to motor vehicles as any other field of endeavour, in an act of unparalleled hubris Europe’s top motoring magazine writers have managed to vote a vehicle called a ‘Leaf’ that is not yet for sale or on the roads as European Car Of the Year. For once, and this happens very rarely I am in agreement with Top Gear magazine which has handed it’s gong for 2010 to the DS3 describing the car as ‘The peoples champion’.

The DS 3 was launched to an unsuspecting British public with the first product placement in a video by a British recording artist. You can see this same view at 2 mins 31 secs in Pixie Lott’s ‘Broken Arrow‘ video.

For those like me who believe competition on or off the track is the best place to prove a vehicles worth, Citoren have kindly built seven, consecutive, time World Rally Champion Sebastian Loeb from Alsace in France a 202 hp DS Racing version with which to defend his title, I expect the DS will remain in the public eye for a while yet.

Thanks for joining me, hope you’ll join me tomorrow for Ferrari Friday, don’t forget to come back now !